Skip to main content

Wool carpets are known for their quality because wool is naturally tough, giving you luxury that lasts for longer. Wool is a natural fibre and provides comfort underfoot whilst insulating your home and helping to reduce energy costs. The protective natural waxy coating on wool fibres makes wool products resistant to staining and a wool carpet will also pick up less dust as wool is naturally anti-static.

So what is it that carpet owners expect?


Nowadays there is a variety of colours and designs. Carpets are mix match with other types of floor covering like wood & stone. There is a huge range of colours to choose from.there are interior designers who can help to choose the perfect carpet. It is the indefinite must, so any carpet owner is happy with the choice.


Wool carpets and fibres are so special mainly because of its outer layer, called cuticle. they repeal any spills and are easy to clean.


If maintained well it can look like new forever. Wool is not a hard wearing fibre so it will wear out with time, as it is a natural fibre it can deteriorate. We have clients with 25-year-old wool carpets and they look like they were fitted yesterday.


Just by following the idea that you can have wool carpets that look like new after 25 years. The cheap carpet is likely to be synthetic, it will deteriorate very quickly and if you want to keep it looking nice you would probably have to buy a new carpet let’s say every 3 years. When making your initial investment higher, it would save money and worry for the future.

It may seem like a lot to spend now, but it is definitely cheaper in the long run.


Most carpets in the shop feel nice. Again, it’s a very personal matter what is “nice”?As long as you maintain your carpets correctly they will be soft, nice to touch and play on.


Wool carpet is naturally resistant to stains, which makes it easy to clean. with us and our approach to stains on the carpets. Heat, carpet structure, fibre type, time, they all play a factor in stain removal.

It’s all about the maintenance and aftercare.


Wool is great insulation. Both during the summer and during the winter.


Wool is a natural product, which makes it eco-friendly. If disposed of properly it will be food for the earth. Tufted carpets have a primary backing adhered to the secondary backing and some adhesive is used. Woven carpets have no other material but wool and maybe cotton. No adhesives are used in these carpets. Nowadays you don’t see them often as they are expensive to make.

Must, should & could vary on the individual. For me, eco-friendly would be in the must section. Ideally woven so there is no synthetic in it at all and natural colour.
Wool can achieve all: must, should & could. As long as you have a maintenance programme in place and you are proactive about it.

To summarise, wool is a great fibre in pretty much every aspect. If not maintained well it will lose its value which often cannot be restored as the damage done is permanent. It can basically get damaged in 2 ways.

Physically and chemically.

Physical damage occurs every day with foot traffic. Dry soil and foot traffic act like sanding paper to the fibres stripping the outer layer of wool, the cuticle. We can remove dry soil by dry soil extraction machines commonly known as vacuum cleaners. Dry soil and water will just create mud. It’s easier to sweep the dry soil rather than spray and mop.
Chemical damage is done when the wrong chemicals are used for water extraction cleaning. The results of the cleaning will be fabulous but wool is altered chemically and it can become visible in the years ahead.

When it comes to selecting a carpet cleaning firm to clean your wool carpets it is very important. It is all about maintenance. If you have any questions, please do not hesitate to get in touch with us.